Public sector insurer-IndiaFirst Life Insurance has recently completed Out of Home campaign for its ‘IndiaFirst Money Back Health Insurance Plan’ with the help of agency Mudra Max.
The campaign starts with a whacky teaser followed with a reveal through billboards, gantries, bus queue shelters, facades, etc. directed at focus on the four key product features.
India’s largest LED site at Gurgaon’s Cyber greens is showcasing the ad. Brand bearing was even more dominant at all major airports through iconic. The company has become the first brand name to go live on Hyderabad aerobridge.
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