IndiaFirst Life’s new ad campaign for its unique ‘Money Back Health Insurance Plan’ has proved to be a big hit across all media verticals including Digital Space Television and Outdoor Media. The ad campaign highlights the Unique Selling Point of this singular plan.
IndiaFirst Life Insurance is one of the latest entries into life insurance market in India. IndiaFirst Life is a joint venture between India’s public sector Bank of Baroda, Andhra Bank and UK’s Legal & General.
Bank of Baroda holds a 44% stake, Andhra Bank have 30% stake and Legal & General hold a 26% respectively. The company is headquartered in Mumbai and have a capital base of Rs. 455 crore.
Money Back Health Insurance Plan is one of its kind plans in India having main feature ‘protection with returns’. In this scheme, a significant part of the premium is credited into client’s policy account and this is invested in several funds as per one’s choice to get optimal returns.
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