IndiaFirst Life Insurance New Ad Campaign a Big Hit

IndiaFirst Life’s new ad campaign for its unique ‘Money Back Health Insurance Plan’ has proved to be a big hit across all media verticals including Digital Space Television and Outdoor Media. The ad campaign highlights the Unique Selling Point of this singular plan.

IndiaFirst Life Insurance is one of the latest entries into life insurance market in India. IndiaFirst Life is a joint venture between India’s public sector Bank of Baroda, Andhra Bank and UK’s Legal & General.

Bank of Baroda holds a 44% stake, Andhra Bank have 30% stake and Legal & General hold a 26% respectively. The company is headquartered in Mumbai and have a capital base of Rs. 455 crore. 

Money Back Health Insurance Plan is one of its kind plans in India having main feature ‘protection with returns’. In this scheme, a significant part of the premium is credited into client’s policy account and this is invested in several funds as per one’s choice to get optimal returns. 

The policy is cashless in 4,956 network hospitals in India.

Aviva Life Insurance front-runner for tying up with Syndicate Bank

Syndicate Bank is likely to choose Aviva Life Insurance Company for its upcoming insurance joint venture. As per industry sources, the Syndicate Bank in all probability is likely to acquire 26% stake in Aviva Life. The deal is still has to be finalized and Syndicate Bank has yet to decide on the insurance partner.

A senior bank official said, "We have just finished receiving the financial bids and would shortlist three-four players on the basis of financial bids. Then, we would take the final call." said. Nevertheless, according to inside sources, Aviva Life is much ahead of other companies as it is offering better deal.

Syndicate Bank had shortlisted Birla Sun Life, Aviva Life, Max New York Life HDFC Life, Metlife India Life, and three new upcoming companies Sumitomo Life Insurance Company, Avantha Ergo and Mitsui Sumitomo Insurance Company Limited.